Unit 1 Task 3

Audience Profile 

Joe is 19. He has just recently started work to help his family as they are struggling financially. Joe left school with 5 GCSEs from C to B. Later in life Joe wants to become a doctor, as he likes the idea of helping people. He also like the comedy Scrubs, as he likes the serial element it has. His favorite film actor is will smith, as he likes his acting style. However he has recently become a big fan of western shows like The Walking Dead. He regularly watches BBC news and listens to Sheffield live! And follows many of their shows weekly.

He enjoys the music that Sheffield Live! Has to offer. It music is unique as it appeals to the ethnic minorities which he is part of. His favorite show on Sheffield Live is the podcast Sheffield In Focus. He likes the people who present it as they have similar opinions.

Joe recently has become a user of social networking and likes to interact with the Sheffield Live! Community via social networking sites. Joe and is friends like to go to events and help with the community, since Joe has become part of the Sheffield Live! Community he has gained lots of friends as he is mixed with lots of people from different cultures and of different ethnicity. This has also expanded his knowledge of different cultures. He enjoys going to crystal peaks a lot as it has everything he needs including his favorite brands Adidas and Nike. Him and his friends shop there often.  

The general demographic i would say for people who listen to sheffield live i would say is C1C2D. This is because people who mainly listen to sheffield live are from poorer backgrounds or ethnic minorities, meaning that they will not be educated to a high standard and will probably only have a few skills in working, however that is general. Meaning that there will be people that are not C1 C2 or D listening in but typically they will fit in these categories. 

Why would the audience you have identified want to consume the text?

Because sheffield live aims to help people of ethnic minorities. So the audience would benefit from sheffield lives aim. It might help them interact more in the general community and feel comfortable around people and the area and build a personal identity. It would enhance their lives as it gives them opportunities and in some cases a education on different topics. People will also follow as they might like the presenters and might be interested in their lives, and hold a personal relationship with them. 

What makes them want to listen to the show? How does the show enhance their lives?

The show enhances their lives as it will give people a part in the community and a chance to get involved with other people of different backgrounds etc. The show also talks about things such as: politics and shows, which might be an interest to some people and may educate them into the subject - surveillance, therefore that would enhance their lives, and will want them to follow and listen to the show. It might also offer escapism for some people who feel down about their lives and this show might enhance their lives.

A - Attention: Sheffield live uses this by using a unique style of introduction that would appeal to people around that age group. 

I - Interest: Sheffield live does when they play adverts such as mercury taxis. Which list serval advantages when they talk about it in the advert briefly.

D - Desire: Interests leads to desire so in this case it mercury taxis. You would probably become more interests in the service and start to use it, occasionally and build a relationship with the company and that strengthens you connection with sheffield live. 

A - Action: This is when you have a strong connection with sheffield live (or anyone else), and you start to trust their opinion and take action towards their recommendations etc.