Unit 1 - Analysing Media Products And Audiences : September 2013

Saturday, 28 September 2013

The BBC

Main Target Audience

This depends on the channel/station:

BBC 1 - For everybody, channels main use us to broadcast international information.

BBC 2 - "Broad adult audience"

BBC 3 - 16-34

Radio 1 - 15-29

Radio 1XTRA - 15-24

Radio 2 - 35+

Radio 3 - "The service should appeal to listeners of any age seeking to expand their cultural horizons through engagement with the world of music and the arts."

Radio 4 - "The service should appeal to listeners seeking intelligent programmes in many genres which inform, educate and entertain."

Radio 4 Extra - "Its schedule should include comedy, drama, stories, features, readings and programmes that appeal to children"

5 Live - "The service should aim to provide increased value for licence fee payers from the portfolio of sports Live already owned by the BBC by offering alternative coverage to that provided on other UK-wide BBC services. All output on 5 Live Sports Extra should be live sports coverage."

5 Live Sports Extra - "The service should aim to provide increased value for licence fee payers from the portfolio of sports Live already owned by the BBC by offering alternative coverage to that provided on other UK-wide BBC services. All output on 5 Live Sports Extra should be live sports coverage."

6 Music - "For lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day"

Asian Network - Under 35's

http://www.bbc.co.uk/foi/

Audience Reach

BBC World News household distribution figures: North America: 116.6 million; Latin America: 12 million; Europe: 109.9 million; Middle East and North Africa: 24.8 million; Africa: 8.2 million; South Asia: 26.5 million, Asia Pacific: 63.1 million

http://advertising.bbcworldwide.com/home/mediakit/reachaudience/bbcworldnews

How do we know they are a PSB broadcaster from their content and shows?

PSB - Public Service Broadcasting

Because there content/shows reach out to everyone. For children you have Cbeebies, which presents shows aimed at very young audience Then as they grown up they move on the CBBC, which presents cartoons and children's shows. BBC is aimed at everyone it is purely to entertain, inform and educate. As shown above we can see it is a international service, and there service are open to everyone. For example BBC Iplayer allows you to catch up on shows you've missed and even watch shows live. Which is available for anyone with internet. You have BBC Radio for those who don't have internet mainly elderly audience or travelling in a car.

How does BBC Radio Sheffield conform to the BBC brand?

The main rules which the BBC must follow when broadcasting is:

- To Entertain

- To Inform

- To educate

So BBC Radio Sheffield follows those rules.

For example it recently has been covering the Don Valley closure. Which falls under the category Inform.

This here is a coverage of 1960's music. This would go under the category entertain, it could even go under educate and inform.

This is to educate. As it is finding out about pocket park and how you can visit one.

How can audiences receive BBC Radio Sheffield shows?

- Radio

Like through a car radio or a radio on your phone etc

- Internet

Through BBC Iplayer Radio and other streaming options

- Some TV's

Some TV's have radio channels where you can listen to radio through your TV.

Friday, 27 September 2013

Notes - BBC

BBC - British Broadcasting Corporation

Set up in 1927 has a PSB Ethos (at the time it was the only way to get media). Lord Reith said the BBC has to output:

- Inform
- Educate
- Entertain

Is a 'public service broadcaster'. Get there money from the license fee. They are publicly funded services.

BBC + Radio Centre = own RAJAR.

Notes - Bauer & Hallam FM

NRS Social Grades

NRS - National leadership service

A = Higher managerial administrative and professional.

B = Intermediate managerial administrative and professional.

C1 = Supervisory clerical and junior managerial administrative and professional.

C2 = Skilled manual workers.

D = Semi-skilled and unskilled manual workers.

E = Stater pensioners, casual and lowest grade workers, unemployed with state benefits only.

Why is it important for media producers to target ABC1's ?

= ABC1's earn the most money. They are more appealing to advertisers.

Bauer reach over 30 million people through a Bauer brand

5.5 million are reached by a Bauer brand

= 1,000,000

53% are ABC1's

47% C2DE's

Targets a Mass Audience.

9 million target by a Bauer radio

1,000,000 adults listen to Bauer

Bauer radio

Capital FM main competition Owned by British company global

Global media own Heart stations and have recently taken over galaxy brand calling it Capital FM

Other competition is BBC Radio 1 and other local ones like Radio Sheffield

Audience Reach - The number of audience members who are able to receive a media message.

Hallam FM

South Yorkshire - Worksop

They Play - Adult contemporary music.

Hallam is a number one commercial station in south Yorkshire.

Commercial - For Profit

Hallam FM is part of the Bauer Place portfolio.

JK and Joel, Big John, Ollie Hayes, Becky Hayes - Presenters

Hallams competition:

- Rotherham FM
- BBC Radio 1
- Peak FM
- Real Radio
- Dearne FM
- Trax FM
- etc

Bauer uses RAJAR figures to collate its listenership for all of its stations. It is tougher to sell advertising space on local radio so figures are important.

RAJAR - Radio Audience Joint Research Limited

Hallam FM - ABC1 profile is 37%
25%:46%

Audience Reach - 365 000 people listen to Hallam FM. Commercial Market Share - 28% is secured by Hallam.

Hallam Reach there audience by:

- School of the week
- Cash for Kids
- Big Idea

& also sponsored stands

WE consume Hallam Through: Internet, Radio, Apps, DAB, Free-view

Technological convergence - Ways technology has come together e.g. listening to radio through the internet

More people access Hallam through the internet

DAB - Digital Audio Broadcasting

Multiplexing - Digital signals can be sent through the same wave frequency

Shows:

- Big John at Breakfeast
-

Friday, 20 September 2013

KTA 2 - Key Terms And Media Conglomerates

KEY TERMS

Production - The process of making a media text.
Distribution - The process of getting a media text to the audience.
Distribution - This includes the marketing/promotion and advertising of the product as well as the physical distribution or broadcasting of the text.
Exchange - The process of an audience 'consuming' a media text, i.e. listening to a radio show watching a TV programme etc.
Exchange - It also includes the way in which audiences 'read' a text and.. The ways in which audiences use the that text for their own purposes, e.g. audience participation.
Media Conglomerates - Is a company who owns a large number of smaller companies (Subsidiaries).
Cross Media Conglomerates - Company that owns different media (Radio, TV etc)

Independent - A company not owned by a media conglomerate.
Brand - A name, a term, a design that identifies a sellers goods.
Joint Venture - A company owned by two companies and mutually beneficial.
Commercial - Makes money, profit.