Unit 1 - Analysing Media Products And Audiences : KTA 2

KEY TERMS

Production - The process of making a media text.
Distribution - The process of getting a media text to the audience.
Distribution - This includes the marketing/promotion and advertising of the product as well as the physical distribution or broadcasting of the text.
Exchange - The process of an audience 'consuming' a media text, i.e. listening to a radio show watching a TV programme etc.
Exchange - It also includes the way in which audiences 'read' a text and.. The ways in which audiences use the that text for their own purposes, e.g. audience participation.
Media Conglomerates - Is a company who owns a large number of smaller companies (Subsidiaries).
Cross Media Conglomerates - Company that owns different media (Radio, TV etc)

Independent - A company not owned by a media conglomerate.
Brand - A name, a term, a design that identifies a sellers goods.
Joint Venture - A company owned by two companies and mutually beneficial.
Commercial - Makes money, profit.