The BBC

Main Target Audience

This depends on the channel/station:

BBC 1 - For everybody, channels main use us to broadcast international information. 

BBC 2 - "Broad adult audience"  

BBC 3 - 16-34

Radio 1 - 15-29

Radio 1XTRA - 15-24

Radio 2 - 35+ 

Radio 3 - "The service should appeal to listeners of any age seeking to expand their cultural horizons through engagement with the world of music and the arts."

Radio 4 - "The service should appeal to listeners seeking intelligent programmes in many genres which inform, educate and entertain."

Radio 4 Extra - "Its schedule should include comedy, drama, stories, features, readings and programmes that appeal to children"

5 Live - "The service should aim to provide increased value for licence fee payers from the portfolio of sports Live already owned by the BBC by offering alternative coverage to that provided on other UK-wide BBC services. All output on 5 Live Sports Extra should be live sports coverage." 

5 Live Sports Extra - "The service should aim to provide increased value for licence fee payers from the portfolio of sports Live already owned by the BBC by offering alternative coverage to that provided on other UK-wide BBC services. All output on 5 Live Sports Extra should be live sports coverage."

6 Music - "For lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day"

Asian Network - Under 35's 

http://www.bbc.co.uk/foi/

Audience Reach

http://advertising.bbcworldwide.com/home/mediakit/reachaudience/bbcworldnews

How do we know they are a PSB broadcaster from their content and shows?

PSB - Public Service Broadcasting 

Because there content/shows reach out to everyone. For children you have Cbeebies, which presents shows aimed at very young audience  Then as they grown up they move on the CBBC, which presents cartoons and children's shows. BBC is aimed at everyone it is purely to entertain, inform and educate. As shown above we can see it is a international service, and there service are open to everyone. For example BBC Iplayer allows you to catch up on shows you've missed and even watch shows live. Which is available for anyone with internet. You have BBC Radio for those who don't have internet mainly elderly audience or travelling in a car.  

How does BBC Radio Sheffield conform to the BBC brand?

The main rules which the BBC must follow when broadcasting is: 

- To Entertain

- To Inform

- To educate 

So BBC Radio Sheffield follows those rules. 

For example it recently has been covering the Don Valley closure. Which falls under the category Inform.

This here is a coverage of 1960's music. This would go under the category entertain, it could even go under educate and inform.

This is to educate. As it is finding out about pocket park and how you can visit one. 

How can audiences receive BBC Radio Sheffield shows?

- Radio

Like through a car radio or a radio on your phone etc

- Internet 

Through BBC Iplayer Radio and other streaming options 

- Some TV's 

Some TV's have radio channels where you can listen to radio through your TV.