Notes - Bauer & Hallam FM

NRS Social Grades

NRS - National leadership service

A = Higher managerial administrative and professional.

B = Intermediate managerial administrative and professional.

C1 = Supervisory clerical and junior managerial administrative and professional.

C2 = Skilled manual workers.

D = Semi-skilled and unskilled manual workers.

E = Stater pensioners, casual and lowest grade workers, unemployed with state benefits only. 

Why is it important for media producers to target ABC1's ?

=  ABC1's earn the most money. They are more appealing to advertisers. 

Bauer reach over 30 million people through a Bauer brand

5.5 million are reached by a Bauer brand

= 1,000,000

53% are ABC1's

47% C2DE's 

Targets a Mass Audience. 

9 million target by a Bauer radio 

1,000,000 adults listen to Bauer

Bauer radio

Capital FM main competition Owned by British company global 

Global media own Heart stations and have recently taken over galaxy brand calling it Capital FM 

Other competition is BBC Radio 1 and other local ones like Radio Sheffield

Audience Reach - The number of audience members who are able to receive a media message.

Hallam FM 

South Yorkshire - Worksop 

They Play - Adult contemporary music.

Hallam is a number one commercial station in south Yorkshire.

Commercial - For Profit 

Hallam FM is part of the Bauer Place portfolio. 

JK and Joel, Big John, Ollie Hayes, Becky Hayes  - Presenters

Hallams competition:

- Rotherham FM
- BBC Radio 1 
- Peak FM
- Real Radio
- Dearne FM
- Trax FM
- etc

Bauer uses RAJAR  figures to collate its listenership for all of its stations. It is tougher to sell advertising space on local radio so figures are important.

RAJAR - Radio Audience Joint Research Limited

Hallam FM - ABC1 profile is 37%
25%:46% 

Audience Reach - 365 000 people listen to Hallam FM. Commercial Market Share - 28% is secured by Hallam. 

Hallam Reach there audience by:

- School of the week
- Cash for Kids
- Big Idea

& also sponsored stands

WE consume Hallam Through: Internet, Radio, Apps, DAB, Free-view

Technological convergence - Ways technology has come together e.g. listening to radio through the internet

More people access Hallam through the internet

DAB - Digital Audio Broadcasting 

Multiplexing - Digital signals can be sent through the same wave frequency

Shows: 

- Big John at Breakfeast
-